5 tips to increase podcast listeners

Tip 1 - Publish snippets and teasers

Creating snippets and teasers is essential for podcasters to build their audiences.

Short, engaging clips capture the essence of full episodes, offering potential listeners a quick taste of the content.

This strategy not only boosts audience growth but also fosters engagement and retention, as regular, intriguing previews keep the audience eagerly anticipating new releases.

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For only $30 +GST per 30 second video, Podcast Editing Australia offers a snippet/teaser service which includes a transcript of your episode, helping you find and highlight the best bits. Click here to contact us for more information.

Tip 2 - Have a video version of your podcast

Having a video version of your podcast will enable you to engage across non-podcast platforms building your audience along the way.

By creating a video version of your podcast, you can interact with audiences on platforms outside of podcasts and further expand your audience reach.

Tip 3 - Use SEO tools to improve your podcast descriptions

Make use of SEO tools to improve their podcast descriptions because these tools help optimise keywords, making the podcast more discoverable in search engines.

Enhanced descriptions can attract a broader audience by appearing in relevant search results, increasing visibility and listener engagement.

Additionally, well-optimised descriptions can boost the podcast's ranking on platforms like Apple Podcasts and Spotify, leading to sustained growth and reach.

Tip 4 - Invite special guests from other shows.

Consider inviting special guests from other shows, with similar content or similar audience demographics to diversify content and provide fresh perspectives.

Collaborating with guests introduces the podcast to new listeners from the guest's existing fan base, expanding the reach and potential audience.

Additionally, guest appearances can foster valuable relationships within the podcasting community, leading to further collaboration and mutual promotion.

Tip 5 - Always provide high quality transcripts and captions

High quality transcripts and captions are essential for accessibility and SEO purposes.

Podcast Editing Australia offers a transcript service. Having accurate transcripts that meet Australian Editorial standards will help boost your podcast's visibility and reach a wider audience.

Click here to contact us for more information.